Tyler Ross is a dynamic, transformational marketing executive. As Chief Marketing
Officer, she led the rebranding of Vibe Credit Union. After a successful 30-year
corporate marketing and communications career, Tyler founded Big Bold Moves. She
consults with other progressive-minded people in strategy, marketing, and coaching.
She has also authored a book for a Detroit-based CEO.

Tyler earned her Bachelor’s degree from The University of Michigan in Business and
Organizational Communications. Her curious mind and love of learning led her back to
U of M at 40, earning a Master’s degree in Business and Performance Improvement. In
2021, she obtained a Diversity, Equity, and Inclusion Certificate from U of M.

Tyler lives in Northville, and her son is a recent U of M graduate. Go Blue! She loves
music, outdoor activities, and quality time with family and friends. She is passionate
about traveling to experience the beauty of the world. Her mantra is: Find more joy in
every day!